Alex Simon Method
Your facility. Our coaching system. An academy players keep coming back to.
Most pickleball facilities are leaving money on the court—and it’s not from court rentals.
It’s from coaching.
Right now, independent coaches often teach different things, players hear mixed messages, and the facility makes little more than the court fee.
The Alex Simon Method changes the game.
ASM gives your facility everything it needs to run a real academy: proven curriculum, ready-to-run programming, coach development, player assessments, and one recognizable coaching identity.
Think of it as a “coaching academy in a box”, created by one of the world’s top pickleball coaches.
ONE METHOD. ONE PROGRAM. ONE LANGUAGE.
With ASM, your facility can:
• Make more money from coaching
• Create programs players return to
• Keep players engaged—and at your facility
• Give every coach a clear game plan
• Build an academy that becomes a valuable part of your business
And here’s the best part: You don’t pay us unless we help you make money.
ASM works on a performance-based model. We simply earn a small percentage of the new coaching revenue we help create.
NO IMPLEMENTATION FEE. NO FIXED MONTHLY FEES. NO MAJOR UPFRONT INVESTMENT.
We only win when you win.
That’s a partnership.
Our System
Simpler ideas. Bigger results.
Most pickleball players don’t need another list of 20 things to remember.
They need to know: What’s happening in this point—and what should I do next?
That’s the idea behind the Alex Simon Method. We make the game easier to read with three simple moves:
NEUTRALIZE. They’ve got you on defense? Don’t force a hero shot. Handle the pressure, buy yourself time, and work your way back into the point.
CONTROL. Nobody has the edge yet? Get in position, stay patient, and choose shots that make life harder for your opponents.
ATTACK. There’s your opening. See it, trust it, and go for it.
NEUTRALIZE. CONTROL. ATTACK.
Three words players can actually remember when the ball is flying at them.
Players understand what they’re working on. Coaches have a shared way to teach it. And facilities can offer a consistent experience across the whole academy.
It’s not just a bunch of drills with a fancy name. It’s a way to build better players—and an academy that works.
Who is Alex Simon?
One system. Five continents. Thousands coached.
Alex Simon has spent a lot of time on pickleball courts. Just not always on the same continent.
He’s coached top touring pros, trains regularly with tennis legends Andre Agassi and Steffi Graf, and has worked with players across the United States, Asia, Europe, South America, and Africa.
He plays a bit, too. Alex reached the world’s #2 singles ranking (Champions Tour/DUPR), competes in the MLP Champions Series, and represented Team USA at the 2026 Pickleball World Cup in Vietnam.
But everywhere he coached, he kept seeing the same thing: players were getting more instruction without getting better.
More tips. More drills. More things to think about when a ball is coming straight at them.
So Alex built the Alex Simon Method around a simpler question: What do players actually need to know to make better decisions on the court?
